Srimad Bhagavatam narrates the story of Ajamila in the sixth canto. It says that Ajamila came from a traditionally orthodox family and did not possess any bad habits. The story has it that the moment he consumed alcohol and came into contact with a woman of illicit conduct, his fall began.

·         Alcohol represents the fascination that one gets for anything new that he sees and the desire to experiment it, sometimes by compulsion.

·         Contact with a woman of poor character signifies indulgence in mundane worldly pleasures.

Both these traits lead us to act against the path of Dharma and have to be avoided.